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Marketing and Distributing Advanced Nutritional Products at Sensible Prices
Growing knowledge of consumers and the clout of super retailers are changing the face of retailing on a global scale. Recognizing this trend in the late 1990's, PBM Products, LLC, entered into an exclusive supply arrangement to introduce the first private-label (store-brand) infant formulas in the United States.
Today store-brand infant formulas have become increasingly important to retailers, and an affiliate company, PBM Nutritionals, LLC, manufactures state-of-the-art formulas for PBM Products and its retail partners. Whether a store brand carries its own retail name or is part of a wholesaler's private-label program, store-brand products give retailers a way to make a higher margin, differentiate themselves from the competition, and win the loyalty of customers.
We believe our extensive private-label product lines are helping some of the largest retailers in America accomplish their business goals. In turn, our retail partners are helping us accomplish our mission.
The Mission of PBM: Promoting Infant and Adult Well-Being
Our mission is to promote infant and adult well-being by:
- Providing families with advanced nutrition at sensible prices
- Providing retail partners an opportunity to create identity and market differentiation through store brands at fair profit levels
- Providing a balance of marketing and education to consumer and professional health care communities
PBM partners with leading food and drug retailers to provide high-quality, competitively priced products to customers labeled under the store brands of companies such as Wal-Mart, Target, Kroger, Loblaws, and Walgreens.
PBM's Private-Label Programs
Our private-label programs enable partners to compete in numerous categories, and, because we are flexible and efficient producers of consumer products, retailers realize strong profit margins while families gain advanced nutrition at sensible prices.
By partnering with PBM, retailers also benefit from PBM product marketing and promotion, Internet marketing, and portfolio management expertise. Through innovation, we also alter the categories in which we compete, enabling retailers to offer nutritionally complete, affordable products to customers first.
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